To better represent their evolution over the years, Miss Universe changes its tagline !

The world’s one of the most prestigious pageants, Miss universe, has stepped up to re brand its tagline – Miss universe, Beautifully confident. Led by two powerful women, CEO of MUO amy Emmerich and president of MUO paula shugart, the organisation proudly announced, “we are excited to share the evolution of our tag line with you. In its origin, Miss universe existed to identity the most confidently beautiful women. Our organisation has a legacy of championing strong females, and our evolution speaks to that rich heritage Now, as the organisation continues to grow, we know that beauty is about who we are and how to show up, Beautifully confident. “

With a vision to encourage ‘Beautifully confident’ women worldwide, the organisation sends a shout out” The Miss universe organisation exist to advocate for a future forged by women.
We believe a confident women can change the world, and the first step is showing up as your beautifully authentic self.”

Explaining what Beautifully confident means to her, reigning queen, Harnaaz kaur sindhu said,” To me being beautifully confident means that you’re not afraid to be your self, i think that there is beauty in being fearless in your convictions, and i hope women everywhere can see and feel that they are beautifully confident.

The Miss universe organisation celebrates women of all backgrounds, cultures and traditions and empowers them to realize their dreams through experience that build self – confidence and opportunities for success. Honored to embrak the journey of advocating for a future forged by women, they add, “The Miss universe global ambassador is always insightful, innovative and powered by her beliefs while still committed to respecting the rights, differences and dignity of others, our ambassadors builds strong societal foundation across the globe that foster a sense of belonging. “